Within with internet you can find where the new media trends are going in our culture today, and our culture wants fresh,"new" entertainment. Not only can online news help you skim to find only the news you're interested in knowing, it also allows us to communicate in various other ways, like through networking and video-sharing. Also, the communication is relayed so much quicker on the web as opposed to via newspapers. For example, today after school, I went to the NY Times website and found an article that had litterally been updated 20 mins. ago.
Networks on the web, such as Myspace and Facebook have been extremely popular among our culture today. These "profile" sites are where people can gather and share interesting entertainment, the latest trends, jokes, etc. Not only that, but there are even online dating websites that are very popular among our culture today, sites like eharmony.com. (Even though, I think that's sad. lol) But nonetheless, it is a popular media trend.
The online society can be classified into demographic groups and are in that way then targeted for certain advertisements. The internet allows you to shop online, share information, communicate fast, even find a date! You litterally have the world at your fingertips and have access to just about anything you want to know within minutes.
It is no wonder that newspapers are coming to be considered "ancient" in popular culture.
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