Thursday, September 24, 2009

more on newspaper delcline

Ok so before I get started watch this.






Ok so that video was kind of funny but it brought out a couple of good points, one of which I’d like to give special attention. The first point that the lady pointed out was that products going out of style and becoming obsolete is part of the natural course of evolution in the product market. If any of you have taken marketing or economics you have learned about the product life cycle. The four stages are introduction (the product has just been made and public awareness is low), growth (the product takes off and revenues grow rapidly), maturity (consumption levels out), and finally decline. No matter what kind of product it is or how long it takes for a certain product to go through these stages, they will all end up in the same place.

I recall Dr. Kilgore once saying: “You think the ipod is the final product? NO. There will always be something new and innovative that will replace the product that came before it.” In the youtube video I just posted the reporter pointed out the fact that people used to get their news from pamphlets but journalism went on. I think we can all recall the old movies where a town crier went through the streets shouting the news at the top of his lungs.





Ok so that was kind of annoying but my point is that nothing lasts forever. In a way it could also be a blessing in disguise. For one thing it no longer makes fiscal sense to keep printing as many newspapers as we used to, not to mention all of the natural resources we consume to print them. Just some food for thought.

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