Wow! That video was awesome. Hey guys just wanted to let you know I have had to do the imovie thing before twice. Once I used it for marketing and another time for organizational behavior. At first it seems really intimidating but after you get the hang of it, you will have a blast.
I’m going to try and post my video at the end of this blog but no promises me and computers don’t get along. I’ll just tell you a little about the process me and my group went through to make it happen.
It was a marketing class that focused on advertisement. I highly recommend Dr. Albrecht if any of you guys are interested. The objective was to select a product and the create advertisements that were tailored for our target market. In my groups case we chose to do propel fitness water and I pretended to be an Olympic champion bike rider (funny seeing as the bike I used was a good size for me when I was 13 LOL). The celebrity endorser can be a powerful ally in marketing if used correctly.
We described our target market as fit and active men and women between the ages of 18 and 25. To make a long story short we had to do several advertisements. There was a billboard, a radio spot, a commercial, and a public release statement (not to mention sales strategies and implementations). We took a flip camera and since I had the bike and the little brother to film me, I rode the bike for the commercial. I stood in a dramatic pose and rode around to the theme of the Crazy Train Guitar solo (ya I know it’s awesome). Then the music stopped and I gave the propel sales pitch. Over all I felt it was a good learning experience and I’m excited to do it again.
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