I’ve only recently heard of the shoe company called Toms. They’re a relatively small company; their merchandise can be found solely at their website and they operate out of a single office location.
What is so unique about this company is how they clearly keep operating costs at a minimum. The reason this is unique is found in the mission of their company:
For every pair of shoes purchased, Toms donates a pair of shoes to a child in need.
This company offers consumers an opportunity to purchase a rather exclusive brand of shoe (its design not easy to miss) and help someone else out.
What’s their story?
“In 2006 an American traveler, Blake Mycoskie, befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by caring TOMS customers.
Since our beginning, TOMS has given over 150,000 pairs of shoes to children in need through the One for One model. Because of your support, TOMS plans to give over 300,000 pairs of shoes to children in need around the world in 2009.
Our ongoing community events and Shoe Drop Tours allow TOMS supporters and enthusiasts to be part of our One for One movement. Join us.”
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